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Created reusable patterns to build flexible templates.

Working towards a template based approach was a high priority since there were so many pages to create and limited development resources.

 
wires_SMB.png
 
 

Updated Visual design and created accompanying style guide.

Created a modern look and feel that was unique but not disjointed from the global Citibank ecosystem. 

 
 
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Final result was a compelling and intuitive design.

Delivered a new site architecture and design system that has the flexibility to grow with the Citibank client base and product offerings.

 
 
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