Created content blocks based on those findings and structured the hierarchy to tell a compelling story that would create excitement and generate business.
Taking those content blocks we created wires that allowed copy and images to tell the story of the MINI 2-Door Hardtop.
After reviewing product photography we created a color palette that stays true to the car while also looking good on screens with proper contrast for ADA compliance.
Built a full style guide including color palette, typographic styles and reusable design elements such as CTAs and Icons.
Using the created style guide each module was designed and built out for desktop and mobile.
Final result was a compelling and intuitive page design, that was delivered in 2 months.