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USA Today onsite subscription campaigns.

USA Today’s parent company Gannett was having a problem achieving higher conversion rates from visitors to their more that +110 websites, which include not only USA Today but a large percent of the local newspapers in the United States.

 
 
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Local Audience

Gannett’s portfolio spans over 120 different local media organizations and taps into the specific expertise of more than 3,400 journalists to distribute seamless and meaningful content over their entire network.

 
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Proposal

The creation of a universal style that could be applied across all +110 properties. For this to work it had to be flexible enough that it could adapt to the needs of different regions of the country, as well as for the different seasons, holidays and promotional offers. It also had to resilient enough that there was no room for user error to dilute the brand aesthetics or create technical issues.

 
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Final Product

Fully responsive subscription campaigns that function across +110 websites. Easily editable design templates that can quickly be adjusted for specific content requests.

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